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Olivia Rodrigo's 'Guts' Tour: How Stadium Rock is Driving Up ClearCom Intercom Sales

October 26, 2024 - As Olivia Rodrigo's 'Guts' tour continues its domination of arenas worldwide, a surprising beneficiary is emerging: Clear-Com, a company specializing in professional intercom systems. But what does stadium rock have to do with broadcast-grade communication?

Artist

Olivia Rodrigo

Latest Release

GUTS

Current Chart Position

#1 on Billboard 200 (GUTS)

The Nexus: Stage Comms Surge

The real story is... Behind the dazzling lights and roaring crowds, the seamless coordination of massive stadium tours relies on sophisticated communication systems. The increased complexity of modern stage productions is fueling unprecedented demand for robust intercom solutions like those provided by Clear-Com, impacting their sales and stock value.

Rodrigo’s 'Guts' tour is a masterclass in modern arena spectacle. But the technical orchestration is the real performance here. From rapidly changing stage setups to complex lighting cues and perfectly timed pyrotechnics, dozens of crew members must operate in lockstep. That is only possible through constant, reliable communication. Think of a stage crew trying to pull off complex moves on comms built with bubble gum and hope. No shot.

Enter companies like Clear-Com. The systems that Clear-Com make feature heavy-duty headsets, wireless beltpacks, and matrix intercom systems allowing for crystal-clear communication across entire venues.

The Pitch 'Memory Mark'

Remember this: Live music's tech backbone isn't glamorous, but it's essential. As tours get bigger and more complex, the unsung heroes like Clear-Com quietly enable the experiences we pay for. The next time a guitar magically rises from beneath the stage at exactly the right beat... give a little cheer for the people running the systems.

"Live production is only getting more complicated, and reliable comms are the backbone. You need to hear and be heard clearly to keep the show running without any problems."— Michael Babb, VP of global marketing, Clear-Com, via ravepubs.com

For The Crate Diggers

'Guts' Tour Setlist Secrets

Rodrigo’s setlist is packed with fan favorites and deep cuts, showcasing her evolving artistry. The tour features extended versions of popular tracks like “brutal” and incorporates dynamic stage elements to create an immersive experience.

Increased tour complexity is driving an increase in both the *volume* and *technical sophistication* of professional comms systems deployed at these gigs. Venues, which until the most recent pre-pandemic year of 2019 operated with legacy systems, have realized an immediate need to get those aging networks on state of the art technology so as not to let down the performers. Clear Com and RTS are generally considered to be at the front of this race.

Audio Routing and System Design

Each channel on a Clear-Com matrix can be assigned to various user groups and controlled through software, making communications easy and dynamic. Intercom systems usually communicate point to point as well. Point to point refers to an individual comming up the system’s matrix that needs to address another system individually rather than as part of the global system communications structure.

// Example Configuration
Group A: Stage Managers
Group B: Lighting Technicians
Group C: Audio Engineers

With a configuration like that a stage manager can mute communications with any number of individual techs across an interconnected audio communications framework, helping to ensure communications and directives are conveyed without audio channel flooding.

While Olivia Rodrigo’s name is going up in lights on these billboards, it is vital that those lights remain powered, cued and precisely timed. The companies supplying those precise comms systems? Well those suppliers might just see gains this quarter thanks to “good kid.”

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